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Typography

Typography standards are based on the approved Moffitt brand styles.

Font families​

Title font​

  • Benguiat Pro Bold
  • Use for campaign headlines and high-impact statements.
  • Recommended use: short, prominent lines.

Example:

A legacy of service that continues through generations

Benguiat Pro Bold typography sample

Header font​

  • Roboto Slab (Bold/Black)
  • Use for section headings and subheads.
  • Recommended use: 1-2 line blocks and key callouts.

Example:

Moffitt Services is a Texas based company that is proud to provide fuel to the entire United States.

Roboto Slab bold typography sample

Body font​

  • Roboto Regular
  • Use for paragraphs, supporting text, labels, and UI copy.
  • Prioritize readability over density.

Example:

Roboto Regular typography sample

Hierarchy guidance​

  • H1: Benguiat Pro Bold, high contrast color, generous spacing.
  • H2/H3: Roboto Slab, strong weight.
  • Body: Roboto Regular, comfortable line-height (1.4-1.6).

Accessibility​

  • Maintain sufficient contrast for all text/background combinations.
  • Use sentence case for longer copy blocks.
  • Avoid all caps for paragraphs and long-form content.